Adidas Predator

The Predator's signature is its strike face — the rubber facets that grip the ball and weaponise spin. The opening film is built entirely around that detail: a slow, deliberate macro hero that lets the geometry of the boot carry the whole frame.

Two construction studies — the Facet Frame exposes the engineered upper that locks the foot for power transfer, and the Fit Collar shows the seamless ankle wrap that Predator athletes asked for. Both films were animated to emphasise material behaviour: how the frame flexes, how the collar yields and recovers.

A second pass on the Power Facet alongside a Zone Skin study — the patterned upper that gives the boot grip without adding weight. Both films were lit to push the material story: dark, contrasty, with a single hot light that rakes across the surface.