Building the key art for Apple TV+ Your Friends & Neighbors — the image that previews the show on the platform. The creative director brought a low-resolution comp plus the original photograph of the character against the panelled wall. With about a week to land it, my job was to rebuild every submerged element in Cinema 4D — texture each prop convincingly, fake the water without a simulation, and reverse-engineer the lighting back to the photograph until the seams disappear in Photoshop.
The wall and the character himself stay as the original photograph — that's the anchor. Everything below the surface is built in Cinema 4D and dropped into the scene: the chair, the watch, the heels, the broken shards.
With about a week to deliver, there was no time for a real water simulation, so the surface is a cube with a noise displacement on top — close enough that the eye reads it as water once the props break through it.
The hardest pass was texturing. Every object had to feel right under cinematic lighting — the leather, the metal, the glass, the broken porcelain. Once the textures sat, I reverse-engineered the lighting from the photograph itself: the highlights on the panelling and the cast shadows on the wall told me exactly where the sun was sitting in the room. Match that and every CGI element starts speaking the same light as the photo, which is what makes the final composite hold together.
From Cinema 4D I rendered the scene as a stack of individual light passes — one render per light source. Each pass isolates how a single light hits every object in the frame.
The point of the breakdown was control. Instead of baking the lighting into a single flattened render, I rebuild the final image light by light back in Photoshop — dialling in the key, softening the fill, pushing the cool window, regrading the rim — and I can do that per object, not just per scene. It's the per-light grading that lets the final image feel photographic rather than rendered.
Final test of the key art inside the Apple TV+ UI — the version reviewed and approved by the Apple team and shipped to the platform.
Apple TV+
Leroy & Rose
Arice
Cinema 4D
Photoshop
2026