Adidas OZworld

Six avatars, each one inspired by an iconic Adidas Originals silhouette from the archive — the foundation of the entire platform. Every piece was designed so any combination across tops, bottoms, shoes, hats and accessories would still read as one cohesive Adidas family, no matter how players mixed and matched them in-world.

These four are the avatars I designed end-to-end — silhouette, pattern rebuild in Substance Designer, fabric simulation in Marvelous Designer, and the final texture pass in Substance Painter. They shipped alongside two more authored by the rest of the team, making up the full lineup of six originals in the experience.

For this project I turned to Marvelous Designer to recreate the feeling of real garments rather than sculpting outfits in 3D. I deconstructed iconic Adidas pieces — classic tees and jackets — understood their patterns, and rebuilt them inside Marvelous Designer panel by panel.

That approach let me simulate cloth movement realistically, which was crucial for the hype film. It wasn't easy: the avatars had non-human, almost alien proportions. Each piece had to be tailored and adapted to fit these unique body shapes — almost like futuristic tailoring.

One of the main challenges was that the six avatars had to be fully interchangeable — every top, bottom, accessory and headpiece designed to mix across all six, in every colour variation. The catwalk above runs through those combinations end-to-end: the same Substance Painter setups carrying from one silhouette to the next, never breaking the Adidas language.

Bringing those iconic Adidas patterns to life meant leaning on both their archival designs and the rich material library inside Substance Painter. The tool let us tweak colours, swap materials and add logos on the fly — turning what could have been a slow texturing pass into something playful and fast to iterate.

It also became a fantastic tool for client meetings: we could share our screen, make live edits in front of the Adidas team, and get instant feedback. The whole workflow felt interactive and smooth — the kind of process clients remember.