We partnered with Ledger to curate the visual elements for the New York NFT event. My responsibilities included directing the main film and designing engaging visual experiences for attendees to explore during the event.
The Ledger New York event needed an opening film that could play during the audience pre-roll without ever feeling like dead air. We treated it as a slow, deliberate product-focused tone-setter — the hardware in motion, the brand established before a word is spoken.
Three hardware heros — the Nano S+ and two angles of the Nano X — built as 360 product films with a unified lighting language. Designed to play side-by-side at the venue or slot independently into the keynote sequence.
A combination of still frames from exploration — some carried into the final event, others stayed as concept. All rendered in Cinema 4D with Octane for the slick metallic finish across the set.
Ledger
Jam3 · Monks
Andrea Arice
Kousha Motamedi
Ivan Ray
Miguel Oco
Charis Mound
Ryan Mclean
2023