Coca-Cola Lab

The Atlanta museum brief asked us to take visitors inside the Coca-Cola lab — the imagined factory where every flavour gets made. Our job was to invent the visual language for that lab: precise, glossy, almost alchemical, with the brand's red as the through-line.

I directed the film and worked alongside the CGI team to build every prop, every liquid simulation, and every product hero from scratch.

Coca-Cola asked us to connect the fluid with water — the purest ingredient — without obstructing the product or hinting at any kind of artificial alteration. We pushed through several iterations: anything that broke the surface of the liquid read as fabricated.

The breakthrough came in pairing each fruit with its own perfect water bubble — untouched, suspended, and unmistakably real. Four flavour heroes landed — blueberry, orange, raspberry, strawberry — each with its own grade and bubble physics, sharing one form language across the set.

The film still lives at the World of Coca-Cola in Atlanta — visitors walk through it every single day. Built in collaboration with the Monks team and the Coca-Cola brand, the project pushed every part of the pipeline.

The water simulation alone went through dozens of iterations — Coca-Cola has a very specific idea of how water should look, behave, and feel. And the final shot of the edit, holding more than sixty Coca-Cola products together in a single composition, was the most complex frame in the project — and easily the most rewarding to land.